Working on the Boskone blog has been an educational treat. Although my family is beginning to feel lonely, I always have new tidbits to share. While working on the website list of program participants I found this . As I scrolled to the bottom, after the sample chapters, I noticed an embed video player with a big Play arrow. The title claimed it was a book trailer.
Interesting I thought, but moved on. Until I found this.
Two in a matter of 10 minutes really caught my attention. Book trailers? I had never heard of such a thing. It seemed so fantastical, but when I shared it with my husband, he already knew about it and said it was the new “hotness” in Young Adult (YA) literature. Leave it to the high school creative writing teacher to know. Hmph.
The idea intrigued me. I started doing some research. Sure enough there are how-to sites abound: e-how, squidoo and more. There are even awards like this one for the Young Adult Library Association Services.
And it seems they’re not solely for the YA genre. Author Jodi Picoult has them on her site (as I learned after a hall conversation with a colleague) and a quick seach on Youtube returns about 460,000 results.
What do you think of book trailers? A fun way to get people excited about books? Or a just a gimmick?
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